DATABASE VALUATION TOOL

What's Sitting in Your Database?

Every agent has a list of past clients and contacts. Most never put a number on what it's actually worth. Plug in your figures and see the gap between what your database earns you now, and what it could earn with a regular communication strategy.

Your numbers

Contacts in your database 1,000

Average sale price in your area $750,000

Average commission rate 2.5%

How often do you currently contact your database?

Adjust the assumptions behind this

Years between the average home move 10

Data accuracy (contact details still valid) 90%

% of database who are local home owners 70%

Estimated current capture rate (% of movers who list with you) 7%

Target capture rate with a consistent strategy 25%

Certificate of

Database Potential

Contacts in database500

Accurate, local contacts315

Potential movers this year32

Estimated current capture rate10%

Listings/year, current pace7

Target capture rate40%

Listings/year, target pace29

Extra listings/year available+16

Expected annual database income (GCI)

$189,000

Estimated GCI from current database approach

Annual income potential

$675,000

Expected GCI earnings with a consistent contact strategy

This is an illustrative model built on adjustable assumptions, not a formal valuation. Real capture rates depend on the strength of your relationships, your market, and whether you follow through. Use the numbers above to see the size of the opportunity, then use a real system to go and get it.

Ready to use your database to its full potential?

This is exactly what Agent Monday is built for: a regular communication strategy you can actually keep up with, plus the content to run it.

Show me how it works

Or read it now: How to reconnect with your database →

Methodology: accurate, local contacts = database size × data accuracy × % local home owners. Potential movers/year = accurate, local contacts ÷ years between moves. Listings/year = movers × capture rate. Income = listings × average sale price × commission rate. All defaults are adjustable estimates, not benchmarks drawn from Agent Monday's own client data.